SkullWhale
Having worked with Puma Denmark as a sponsor for my Sweaty Sightseeing project I decided to pitch them another arty project.

The marketing department of Puma Denmark is little more than a glorified extension to the sales department, their focus is on sport fairs and they were weary to invest in trying to reach a more design conscius audience.

I decided to do this one for free to get a project that might open doors to Puma in other, more design conscious markets as there seemed no immediate future for art and design-based collaborations in Denmark.

Working with a pair of not very nice sample shoes, I came up with this thing that's both a Day of the Dead-type skull and a whale. I love the whale most.