Læseheste og Hundehoveder was a literature project running from April 2007 to April 2008. I was commisioned to first design them a logo.

The name was already settled upon. It doesn't translate well, but literally means "Reading-horses and Dog's heads" but the meaning is "Bookworms and scoundrels" - a title that made me prepare for a children's literature project, which this was not. The name refers to a title by a local writer, but the name was unfortunate.

I saw no other way than to tear the title apart in order to save it so I made four different logos that emulated text cut from a novel, I used the "Læseheste og Hundehoveder" but added spaces, hyphens, commas and so on to change their meaning and transform it to grown-up literature. Luckily the client went along with this transformation - the only compromise being that the "porper" name appeared underneath.

I later helped out in designing the project website and did various flyers and posters for the project.

more pictures coming soon