This isn't really the kind of talk you'd want to talk if you're trying to make a living as a graphic designer: I kind of like projects on a tight budget. I like the "get everything you can out of this" briefs. My own font catalogues are a good example of this. Font design is never ever going to make me rich, so the amount of money I can spend on marketing them is limited, I've used guerilla tactics to distribute them(CHECK) and I kept them cheap by simple means: One colour printing only. Black for the first one, slightly more expensive bronze for the second one. multiple uses - I designed them as large as possible, so that if someone is looking at fonts, she's showing the cover to everyone else. The catalogue is also a poster. The second catalogue was made so that you can put two of them together to make a huge poster. They are printed on offset-paper. This is your average newspaper quality, only thicker, thus very cheap.