Marketing types call this "adding value". I hate the ring of that... My problem is that most marketing types I've met are heartless fuckers who are trying to flog crappy products and head for the bank before people figure them out, there's no love and trying to sell stuff you don't love is just lying. I grew up with Star Wars action figures, they were stuck on a card with a picture from the movies and nothing felt better than carefully liberating the figure from the card, hell, I can even remember the smell. Maybe Georg Lucas had a team of marketing people thinking this out, calculating that this would sell more Ugnaughts and Gammorean Guards, he probably had, but I bet he loved the characters he made, I loved the figures and that card was a little extra gift, not some evil scheme to get me to buy a piece of shit. I think the buttons in these pictures are some of my best designs to date, I genuinely love them, off course I want to dress them in some fancy clothes...