The British recruitment advertising agency 33 approached us because they'd seen some of our stencil work and they wanted a stencilled look for a recruitment campaign for the computer games developers Codemasters. The brief was for a tough, warrior kid ready to take on any challenge and we ended up with this little fella. Working with 33 was brilliant, designing for the games industry was fun, the aggreesive look combined with good copy makes a striking campaign and from time to time We get an email from 33 that it has won another award. The kid, internally dubbed "Warchild" at 33, is just a small element of the campaign, but it still makes us feel good to be part of this. And no, it's not about child soldiers