MBR commisioned us to come up with headlines for Blockbuster's Danish catalogues. The Danish Blockbuster tone of voice is very tongue-in-cheek and quite corny. Tied in with holidays like Christmas and Easter the possibilities were endless. The text doesn't really translate to english, except maybe "Christmas tree-logy" for the trilogy page. Several of them were tweaked versions of carols and stock phrases: "Merry Box-mas" for a page of box-sets. The studio favourite tapped into a current discussion about immigration laws; "Familiesammenføring" for the family section but that was unsurprisingly scrapped. Writing is an altogether different beast than designing, the briefing takes longer and is more specific, but the work itself is just about kicking your brain in gear, get loads and loads of ideas, kill the bad ones and email in the good ones.