After having designed the Gorilla Suit Construction Workshop logo for John Young, he comissioned me to design a so called "real™" logo for his Internet consulting company, Tikaro John has a great visual understanding so the whole process was kept "open" right from the beginning with sharing of sketches and random ideas. The final logo goes by the name "Gearxel" and is a pixel/gear because that's what Tikaro does: It makes the net work for you. Before reaching the Gearxel solution, we made detours into AWESOMENESS in the shape of a lightning bolt on fire and we played around with gears, fire, lightning bolts, top hats and so on. These darlings had to be killed though in favour of something less silly, more timelessly stylish and far less roleplaying game.