Logo for the Photographer Bjørn Hede. Bjørn means "Bear" and Hede means "heat" or "moor" and drawing a picture of a moor would simple make the logo too large. It's a lame joke, I know but in advertising a lame joke is sometimes a very efficient thing. I still wanted the logo to be classy and subtle, so the style isn't offbeat or comical. In the typical designer way, you can also add attributes like creativity spirit to the image of the burning head. We did some very interesting things with his stationary which will be online as soon as I get printed samples.